Step 1 · Pick a category
Every carousel is one of four things.
Pick the lane that fits what you want this post to do. You can switch anytime.
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Personal
Your story, your voice.Personal carousels
Share your journey, lessons learned, transformations, and behind-the-scenes moments. Personal carousels build parasocial trust and turn followers into fans.
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Valuable
Teach something worth saving.Valuable carousels
How-tos, frameworks, step-by-step guides, and insights your audience can screenshot and use. Valuable carousels drive saves, which signal quality to the IG algorithm.
Explore valuable ideas
😂
Relatable
Say what everyone is thinking.Relatable carousels
Observations, memes, in-jokes, and "it me" moments. Relatable carousels drive shares and comments, which are the strongest engagement signals on Instagram.
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Promotional
Sell without sounding like a salesman.Promotional carousels
Soft promotional carousels that lead with value and reveal the offer late. The video called these "not super in your face" — they convert because they earn attention before asking for it.
Explore promotional ideas